I was recently approached by the people behind myfaveshop.com – a new online shopping site. But rather than clone what’s out there already, myfaveshop taps into the insight that online shopping is a functional, solitary pursuit and are trying to make it a much more social pursuit: think Facebook social networking, commenting and all that gubbins flavoured with the best shopping sites such as Net-A-Porter and ASOS. Users can create their own dream virtual shop filled with the brands and pro

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